Rakuten is a global company that serves markets in more than 29 countries and regions around the world. The company's main focus is on e-commerce, but it also offers a range of other services, such as banking, credit card services, travel bookings, and more. Here are some of the major markets that Rakuten serves:
Japan - Rakuten's home market, where it operates the largest e-commerce site, Rakuten Ichiba, as well as a range of other services, including Rakuten Bank, Rakuten Mobile, and more.
United States - Rakuten has a significant presence in the US, where it operates Rakuten.com, a marketplace that offers products from a wide range of sellers.
Europe - Rakuten has a strong presence in Europe, particularly in the UK, France, Germany, and Spain, where it operates online marketplaces and other services.
Asia-Pacific - Rakuten has a presence in several markets in the Asia-Pacific region, including Singapore, Malaysia, Taiwan, and Indonesia, where it offers e-commerce, banking, and other services.
South America - Rakuten has recently expanded into the South American market, with the acquisition of the Brazilian e-commerce platform Ikeda in 2021.
Overall, Rakuten serves a diverse range of markets around the world, with a focus on e-commerce and a wide range of other services that are designed to meet the needs of customers in different regions.