Average Time on Site

Average Time on Site is commonly seen in web analytics report referring to the amount of time spent by the visitor on the webpage(s) they browsed. This is the time measured in minutes or seconds and can be misleading in the analytics report sometimes, because it does not calculate the actual reading time of the visitor on the webpage...

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Average Revenue Per User (ARPU)

Is one of the crucial revenue metrics for SaaS business model and subscription-related businesses as it represents the average revenue amount that a merchant receives per user for a certain period of time, monthly being the standard. This metric allows merchants to analyze their company's revenue generation and user growth. Subscription service bus...

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Auto-renewal

Auto-renewal is a billing model and mechanism where the customer's payment details are charged automatically without the customer having to take action, which a written/approved consent has been obtained from the customer earlier. Auto-renewals are typically monthly or annual, and the customer is notified before or after the billing. Usually, auto-...

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Average Order Value (AOV)

Average order value tracks the average dollar amount spent each time a customer places an order on a website or your ecommerce store. To calculate your company's average order value, simply divide total revenue by the number of orders. 

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Arbitration

Arbitration is a mechanism and process for resolving banking/monetary disputes between merchants and shoppers. If the issuing bank disputes a representation from the acquiring bank, the card issuer may file for arbitration with Visa/Master. In arbitration, Visa/Master decides which party is responsible for the disputed transaction. In mos...

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Annual Recurring Revenue (ARR)

Annual Recurring Revenue is a metric that shows the amount of sales/revenue a contracted subscription is generating during a one year period.  This metric is calculated by multiplying the amount of recurring revenue a business is generating during a month (also called MRR) by 12 (for 12 months). Tracking the Annual Recurring Revenue metric is ...

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Acquiring Bank

How Does an Acquiring Bank work?Acquirers or Acquiring banks are registered members of a credit card network, such as MasterCard or Visa, and accept (or acquire) transactions on these debit and credit card networks' behalf for a merchant. The credit card network connects acquiring banks to banks that issue credit cards, or issuing banks, ...

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Accounts Receivable (AR)

Account Receivable represents the payment (money balance) that the merchant/business entity is due to receive from its clients or customers who have made a purchase of online goods or services on credit. Credit terms are mostly short-term, but they may vary from one day to one week, month, or even a year, depending on the agreement betwee...

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Application Programming Interface (API)

An API is a set of protocols, specifications or instructions allowing two software applications to interact and exchange data via the network. It is used for developing software applications where it acts as an interface between different software programs and allows interaction and dataflow. It helps developers to use these standard commands to pe...

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Affiliate Marketing

affiIt is a marketing business arrangement in which a business entity pays commission to one or more affiliates for each sales conversion achieved due to the affiliate's marketing and promotional efforts. In a nutshell from the ecommerce world, when an external website/ app refers a customer to your online site and makes a purchase, the e...

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Affiliate

iliAn affiliate is a type of business relationship where one sells other merchants' products on his or own channels, offline or digital. An affiliate can also be known as a commercial partner of the merchant who promotes the merchant's products and services on his website by means of different visual tools. In return an affiliate is paid ...

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Address Verification Service (AVS)

 A service that credit card processors implement to verify that the billing addresses of your customers match the addresses on their credit card statements. It can be matched to the address which the credit card company has in their record or on the credit card statement.

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A/B Testing - Split Testing

 A/B Testing is a method commonly adopted usually by marketing teams to compare two web pages to determine which one performs better in various metrics. There are two variants of the web page which are shown randomly to the prospect and the page which provides a good conversion rate is opted. Thus this mechanism helps to figure ...

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301 Redirect

301 Redirect refers to a permanent redirection from one URL (web address) to another so as to send site visitors and search engines to the new URL than the one they originally typed automatically. This is a way to let search engines and site visitors know that a webpage moved to a new address. Customers who bookmarked your old webpage wil...

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Abandonment

In the world of eCommerce, abandonment means a visitor has visited the website and left or moved on without making a desired action or the action planned by the creator. It is a situation wherein a buyer has placed items in his shopping cart but leaves without purchasing them due to any reason.  It is also called as cart abandon...

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