Affiliate

iliAn affiliate is a type of business relationship where one sells other merchants' products on his or own channels, offline or digital. An affiliate can also be known as a commercial partner of the merchant who promotes the merchant's products and services on his website by means of different visual tools.

In return an affiliate is paid commission(s) by the merchant if the customer comes to his website/ other channels and makes a purchase/ order of the merchant's goods. An affiliate is determined by the degree of ownership a parent company holds in another company.